How to stand out as a junior communicator

Stepping into the world of communications and PR is mind-blowingly exciting. With so many avenues to take your career, the world truly is your oyster (whatever that means…)

But what happens when you come flying out of school along with hundreds of others who have the same education as you? How do you set yourself apart from the other eager beavers? 

Each member of the Formidable team gave their top ideas for how they think fresh meat can catch the eye of employers, whether you’re job hunting or landing your first gig.

1. Go learn more!

That probably just made you cry a little but trust us when we say what you learned in your classes, might not be enough to make you shine. (Everyone you just graduated with has the same classes under their belt, right?) You’re probably obsessively looking at job postings, so start flagging the additional skills that are mentioned in those ads. You’re likely to see things like:

• CMS experience

• Adobe Creative Suite

• Evaluation tools (did someone say Google Analytics?)

• Video and audio editing 

• Basic photography skills

• Social media management tool

There are lots of free ways to develop these skills. Get a library card and check out Lynda.com. All of Google’s classes are no cost. Read Hubspot and Sprout Social blogs. Attend a workshop. 

Disclaimer! We fully agree that there is a big difference between a PR professional and a graphic designer/videographer/digital marketer but you NEED to know how to do all the things listed above, even just a little bit.

2. Don’t use LinkedIn like Facebook, ffs!

Say it with us, “LinkedIn is not for selfies and everyday life posts”. Far too often we see people posting their daily outings, family life or political opinions on LinkedIn, and it makes us cringe. Wikipedia describes its use as, “the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs.” Think of your LinkedIn profile as a digital resume and imagine your future boss is going to read everything you posted. Keep it professional and relevant! It’s that simple.

3. Be a go getter

The students who stick out most in our minds are those who were ready to jump in and get dirty. Our team works with students through mentorship programs, volunteer opportunities and event staffing, and we are over the moon when there are junior communicators who take on tasks, think quickly, ask questions and step up to the plate. We love them because we were them. And we know you’re probably terrified but you’re pushing through and kicking ass anyway. That doesn’t go unnoticed.  

Pro tip! You’re going to spend most of your career terrified. It’s all about being cool as a cucumber on the outside and asking for help!

4. Meet people

We know that your instructors told you to go out and network, and we’re going to join in on that broken record. Meeting people in the industry is the best way to expand your opportunities and explore what’s out there. 

Here’s a little secret - everyone (and we mean EVERYONE) hates networking. It’s uncomfortable and stressful and awkward and we all would rather be in our PJs binging Netflix than at the event - trust us. Unfortunately, hiding in your house isn’t going to advance your career. 

Luckily for you, there are tons of ways to meet people.

• Networking events (obvs) - there are a plethora of these so we recommend checking out the topic or speakers for each event. Pick something that interests you and try to wrangle a buddy into coming along. 

Pro tip! Check if the attendee list is visible on the social media pages or see who’s using the hashtag to scope out which senior communicators are going. This will give you time to prepare questions specifically for them.

• Volunteering - not only does volunteering connect you to the community and support worthy causes, but it can also introduce you to other like-minded people and give you an opportunity to hone your skills. 

• Mentorships - getting a mentor can be a huge step in advancing your career (at any stage). Check out your local chapter of CPRS or IABC for mentorship programs OR reach out to senior communicators that you admire and see if they’re willing to share some wisdom.

Exciting news! 📢 Formidable is developing a mentorship program as we speak. Stay tuned.